Can you remember the last time you went an entire day without someone mentioning a story they saw on a social media outlet. It usually starts out with “You will never guess what I saw on Facebook last night” or “Did you see so-and-so’s tweet last night?” It is quite possible to create a similar buzz about your business using strategic social media management. Here are a few of the top tips that may help your business be the subject of a few tweets of its own.
Answer Questions
More of your customers are interacting through social media each day. In order to capture or retain customers, you need to be interactive online. While you may have a contact form on your website, you could be ignoring a large block of revenue by not directly answering questions or complaints through social media. A survey conducted by InSites Consulting found that eighty percent of large American companies answer client questions and complaints via social media. Why would you allow your business to lag?
Connect Your Website and Social Media Management
Your website and social media management strategy must create a circle of events. Your social media management program must contain links to your website. Unfortunately, very few consumers purchase a product or service the first time they land on a website. That places the burden back on your social media management program. You must tweet updates, post to your Facebook page, hit up Pintrest, etc. These updates will help draw potential customers back to your website where they may purchase during their second or third visit. The key is to capture their attention, then gain their trust, luring them toward the end goal of a sale.
Fans and Followers Do Not Count
In the past, many “experts” said that the more friends or followers that you had, the better your chances of a sale. That is pure hokum! Fans and followers may count if your are a professional athlete or movie star. After all, Kim Kardashian has made a career of tweeting things that no one will care about tomorrow. You want consumers to revisit your page, so you need to create compelling reasons for your customers to connect with you. Giving your customers reasons to think that you are more helpful and more relevant than anyone else will translate into sales much more quickly than a large number of likes on Facebook.
Know Your Limits
You may well be brilliant within your field of expertise, yet fumble the ball when it comes to social media. Understanding your limitations is the first step to conquering them. Borelli Designs can create a social media management campaign that targets your customer base in Allentown, Bethlehem, Easton, and Reading PA while boosting awareness of your company on a national level. Contact us today for your free personal consultation.
