by Shawn Borelli | Jun 29, 2018 | Search Optimization, SEO and Internet Marketing
For online business success, your website needs to be optimized for search engines. Strong SEO practices are key to ranking highly in web searches and finding exposure with new customers and clients. Keep in mind that search engines are constantly altering the...
by Shawn Borelli | May 30, 2018 | Search Optimization, SEO and Internet Marketing
Using SEO keywords or phrases in your web content is an integral part of generating a strong ranking for your site. Keywords are used by search engines with every user interaction. And search engines scour your web content for words or phrases that match. Your goal is...
by Shawn Borelli | May 10, 2018 | SEO and Internet Marketing, Social Media Marketing
Social media marketing is as important for business growth as traditional marketing practices. Platforms like Instagram, Facebook, and Twitter have become powerful influencers — especially with younger consumers. If your business isn’t utilizing thought-out social...
by Shawn Borelli | Apr 30, 2018 | Search Optimization, SEO and Internet Marketing
Search Engine Optimization (SEO) is the driving force behind a website or blog’s ranking in web searches. When creating or managing a website, it’s hard not to hear about SEO rankings and keywords. While creating a website with a strong SEO foundation is very...
by Shawn Borelli | Feb 11, 2016 | Branding, Design, Development, Mobile Development, SEO and Internet Marketing, Web Design in Reading PA
Your website should be one of your most valuable marketing tools. If it’s not then it’s time to make some changes so that it becomes a strong sales tool for your business. Below are 5 signs that it might be time to invest in updating your website. 1. Your...
by Shawn Borelli | Feb 20, 2014 | SEO and Internet Marketing
Albert Einstein summarized online advertizing once. Granted when he said “Make things as simple as possible, but not simpler” he was not referring directly to online advertising, but the quote is fitting nonetheless. The trouble is that with so much advice...