Albert Einstein summarized online advertizing once. Granted when he said “Make things as simple as possible, but not simpler” he was not referring directly to online advertising, but the quote is fitting nonetheless. The trouble is that with so much advice available, online advertising seems a daunting task. To help you get back in line with Einstein’s belief, here are a few points you need to be aware of.
Simple and Compelling
If you are looking to advertise your services online, you need to keep the words simple and compelling on your mind at all times. The average internet user will give you just about eight seconds to draw them to your website. Additionally, you will need to keep your ad copy under 90 words.
Before your potential customers ever spend eight seconds reading your compelling words, you need to know what they are searching for. General terms like accountant or flights will not work. You must be able to target specific stings of words and phrases that are being frequently searched.
Work the System
The big search engines like Bing, Google, and Yahoo offer an advertising system that you can use. They are simple to access. All you need do is supply a valid credit card. After your card is verified, you can begin your advertising campaign. Of course, unless you are an expert in the online advertising field, you will be a bit lost. What phrases do you target, what is a good price to pay per ad, if someone clicks my ad, where should they be directed? A single misstep and you will waste your money or fail to gain business.
Hire an Expert
“Make things as simple as possible, but not simpler.” Trying to go it alone in the world of online advertising may speak directly to the last three words of Einstein’s quote. It sounds simple to advertise your business, but if you do not have the right knowledge, it is a waste of time and money. Granted, hiring an expert will add a bit to your budget, but the gains to your client base will justify the additional costs. Borelli Designs offers simple, effective online advertising services throughout the Lehigh Valley, PA area. Contact us today for your free personal consultation.
